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Zoom's massive 'overnight success' actually took nine years - CNN
Zoom (software) - Wikipedia
- How old is zoom app
And you might add to that the brand awareness type of marketing activities Zoom has run for some time. Zoom had been on billboards, airport lounges, and train seats long before the pandemic. Only he will know. Cisco has, for a long time, invested in sponsorship activities at soccer matches and other televised sporting events. Back in B2B, Microsoft houses will always argue Teams is the superior tool because of Microsoft integration.
Webex and Slack users are so used to their favorite UIs. Zoom vs Microsoft Teams. Zoom vs Webex. Zoom vs Slack. It started out as a niche tool and could not convince all enterprises to switch in the early days.
With a growing number of users and effort spent to make the platform more secure, Zoom has become a more serious competitor in the enterprise communications world. The main challenge Zoom faced during the early stages of its unexpected hypergrowth was security. In October , Zoom announced end-to-end encryption for free and paid plans for meetings with up to participants. On end-to-end encryption—the most important element for B2B comms—Dave Michels, Founder and Lead Analyst at TalkingPointz —an enterprise communications analysis firm, lays out the four phases Zoom laid out:.
According to a report by the National Security Agency, only a few collaboration vendors tick all the boxes when it comes to security. In the coming years, Zoom would prepare for an aggressive push into the enterprise——and one of the biggest IPOs in Silicon Valley history. In just six years, Zoom had grown from a scrappy upstart to one of the most widely used web-conferencing products in the world. More than 65, companies worldwide were relying on Zoom for meetings, telepresence, and webinars.
Over 40 million people had used Zoom to attend or host a meeting. Zoom kicked off by raising its single largest funding round to date. No other company nails all three. Later that month, Zoom launched the fourth major release of the product. Zoom 4. Developers could now embed Zoom video into proprietary mobile and web apps. Enhanced meeting controls were added to the Zoom Rooms controller app, which was also made available for Android devices. Multiple users could now share their screens simultaneously.
Zoom webinars could be broadcast to Facebook Live or directly to YouTube. The event featured a range of sessions and panel discussions on a broad range of topics, such as how companies could build a video-first culture and what the offices and classrooms of the future might look like. Zoom not only wanted to be the best video-conferencing tool in the enterprise; it also wanted to be at the very heart of the office of the future.
It was eliminating much of the day-to-day friction millions of workers experienced every day. Zoom kept the feature updates coming in late , when the company announced several new features in December. The first was an on-mute notification that let meeting attendees know if they began speaking while still muted. Zoom improved its virtual backgrounds feature to look more convincing in low-light conditions. Users could now choose whether to include thumbnail videos during screen-share portions of recordings.
Time stamps could now be added to recordings. Even though Zoom had begun to scale, the company remained tightly focused on improving the product. A valuable lesson Yuan had learned during his time at WebEx. After an update following Zoomtopia in late , Zoom went quiet until the summer of In June, Zoom improved on several aspects of the core product. Users could now join audio meetings much more quickly, and the audio quality itself was improved significantly.
Side-by-side recording playback was added. Zoom kept its foot on the gas in the summer of with even more updates to Zoom Rooms in July. A check-in reservation system was added to Zoom Rooms to give users greater control over meeting scheduling. Zoom Rooms could now be branded with customized backgrounds.
That changed in October, when Zoom unveiled Zoom Phone. Zoom Phone, which was initially called Zoom Voice, is a cloud-based phone system that complements the Zoom platform designed to replace private branch exchange PBX phone systems.
Zoom Phone allows large companies to import their existing public switched telephone network PSTN system configurations without porting numbers or canceling existing service contracts. The ability to seamlessly upgrade to a cloud-based phone system optimized for enterprise clients was a smart, bold play.
Now, Zoom could offer Enterprise firms end-to-end telephony services without the need for new hardware, disruption in phone service, or migration of existing phone numbers. Source: Zoom App Marketplace. Zoom also launched its App Marketplace that month. But the App Marketplace took integrations with Zoom to a whole new level. Zoom partnered with several major tech companies to provide apps and bots from HubSpot, Microsoft Teams, and Slack, among many others.
Not so long ago, Zoom was the underdog. Now, major hardware manufacturers such as Dell, Logitech, and Polycom were making devices that were optimized for Zoom Rooms. The core product had received dozens of updates, each of which made Zoom increasingly valuable to enterprise clients. Throughout , Zoom has made even more updates to the product.
January saw the Zoom Phone system formally exit beta and several new apps were added to the App Marketplace. In March, the Zoom Phone was updated to allow users to seamlessly transition from a Zoom Phone call to a Zoom Meeting without dropping the call. March also saw the introduction of several exciting new machine-learning features to the core product.
Real-time transcription support was added to Meetings. Zoom announced that, as of Q3 , simultaneous real-time translation services would be supported. Zoom now captured recorded meeting minutes as an automated summary, complete with action items. The company announced an even tighter integration with Microsoft Teams, which was scheduled for release in Q2.
And, on April 18, the company finally went public. He did so by applying an engineering mindset to how he built his company. Yuan ran a tight ship and focused entirely on the product because he cared deeply about the experience of using the product.
Ever since his days at WebEx, Yuan had felt a deep, personal responsibility to provide the best possible experience for his customers. To Yuan, his product was his company. Everything else was secondary, including profitability. In recent weeks, Zoom has emerged as the most downloaded app on the Apple App Store, repeatedly breaking its download records. On Monday March 23, Zoom was downloaded 2. Two months prior, the app had just under 56, global downloads in a day.
The company launched in when Yuan left Cisco as a founding engineer on its WebEx video platform, one of Zoom's rivals. In April , Zoom went public and fared better than splashier tech companies such as Lyft and Uber, which held their IPOs around the same time.
Unlike Uber, Zoom is actually profitable. From the start of its life as a publicly traded company, investors seemed to buy into Yuan's vision, as laid out his letter to shareholders: "video is the future of communications. Neighborhood social network Nextdoor is both a lifeline and a hub of anxiety.
There are downsides, however, to such rapid growth and the added attention that comes with it. Like more traditional social networks, Zoom now faces concerns about privacy and online harassment. Already, the phrase " Zoombombing " has emerged for when bored, quarantined trolls and hackers overtake public video chats by displaying graphic content or racist comments to cause a stir.
Even before the pandemic brought international travel to a halt, Yuan almost never took work trips. He insisted on taking Zoom calls with clients so he could spend more time with his kids. Visit Business Insider's homepage for more stories. Yuan has worked in teleconferencing since he arrived in the United States. Yuan initially struggled to find support for his video conferencing startup.
During Zoom's early days, the former engineer was involved in every part of the business — including customer service. Yuan became a billionaire after Zoom's initial public offering in April Yuan is popular with Zoom's employees. The pandemic-inspired work from home boom hasn't been all smooth sailing for Zoom, however.
Reports have also surfaced that Zoom didn't use end-to-end encryption for its video meetings and had leaked thousands of users' email addresses to strangers. Despite his busy schedule, Yuan is a committed father. Yuan lives in a wealthy Silicon Valley suburb with his wife and their three kids.
Yuan almost never travels. Unlike many other members of the three-comma club, Yuan doesn't live a flashy lifestyle. While Yuan says his newfound wealth doesn't particularly excite him, he is eager to see what he hopes will be a permanent change in the way we work. Deal icon An icon in the shape of a lightning bolt. Loading Something is loading. Why Zoom. Zoom is ranked 1 in customer happiness See why customers love Zoom.
Zoom Spans the Globe. Zoom: A Best Place to Work in ! Come Zoom with us. Zoom is dedicated to delivering happiness to. Our customers.
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